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Press Release

Aug-19-2009

August  19th, 2009 – Lake Mary, Florida U.S.A.  Blue Bamboo has recently renewed agreements and arranged new business terms with premier wholesale distributor RedFin Network (formerly Virtual Payment Solutions, a wholly owned subsidiary of Secured Financial Network) of Pompano Beach, Florida, to deliver Blue Bamboo’s simple, affordable and reliable payment solutions to the North American market.  The business relationship will offer a consistent and low price option to ISO’s, Reseller's, and unique application developers looking to acquire Blue Bamboo’s line of mobile POS devices.  Blue Bamboo’s H50 all-in-one wireless terminal and P25-M blue-tooth printer/card reader are the most flexible and competitive payment hardware configurations in today’s market.  Merchants can choose easy-to-deploy and inexpensive fixed-location payment devices and quickly convert those into mobile merchant solutions that take payments anywhere and anytime.

 

Blue Bamboo partnered with RedFin because of their volume commitments and unique ability to bring solutions to the North American Market.   Justin Anderson, Vice President, Americas commented, “the RedFin team knows how to package our products into compelling merchant solutions.”  RedFin offers 24X7 support, leasing and unique software solutions that excite the market and exceed merchant’s demands.  David Rappa VPS President noted that “we are excited to have made the long-term commitment to market and provide excellent customer service for the suite of Blue Bamboo products.  We believe that this strategic partnership will benefit our resellers by providing a low cost ready to use out-of-the box transaction processing solution”.

  

Further, RedFin has been retained by Blue Bamboo to help establish and set up future points of distribution for Blue Bamboo.  Justin Anderson, VP Americas, added, “it makes sense to have RedFin join us in pole position for our strategic North American distribution efforts.  Redfin's valuable market relationships supported by their nationwide network of established ISO's and VARS and the flexibility of their operational business model allow us to create a foundation to execute in this market that is both professional, sophisticated, and yet, entrepreneurial at the same time.”  Solution providers that only want to purchase Blue Bamboo equipment will be able to source that directly from Redfin as well.  Mr. Anderson asserted, "by Redfin taking our stock position we were able to reduce our total cost of equipment delivery and stock management to the Americas markets.  This has enabled us to reduce our total cost of ownership year over year, which benefits our entire market ecosystem." With new pricing, products, delivery, support and partnership models, we believe the focus now Mr. Anderson, further commented, "Blue Bamboo, is committed through our continuing relationship with Redfin to provide new innovations and affordable solutions to expand the market for card present transactions and check processing in the mobile payment arena.  With new pricing, products, delivery, support and partnership models, our teams focus is not on replicating the traditional models of our competitors but on how we can innovate and bring new perspectives and exciting approaches to further accelerate mobile payment adoption”.

 

About Blue Bamboo

Blue Bamboo designs and markets feature-rich and exceptionally affordable products for the POS terminal and peripherals industry. Blue Bamboo's robust electronic payment technology delivers scalable, customer-centric wireless and retail payment solutions which meet PCI and EMV standards all in a secure, reliable and versatile design. Visit www.bluebamboo.com

 

RedFin Network

A wholly owned subsidiary of Secured Financial Network, Inc. (OTCBB:SFNL), operates a robust, yet merchant friendly, Internet Payment Gateway, "The RedFin Network". The Payment Gateway specializes in providing (PCI) Certified Payment Technology for small to enterprise size business and resellers in need of secure and reliable Wireless, Retail and Internet credit/debit card and ACH processing services with dedicated customer service and technical support 24/7.  Visit our websites www.securedfinancialnetwork.com and www.redfinnet.com

  

Media Contact

BlueBamboo

Sylvia Hsieh Tel: +86 512 57667205

Sylvia_H@bluebamboo.com

 

RedFin Network, Inc.

David Rappa

954.376.5611 Ext. 102

 

Secure Financial Network

Jeffrey Schultz

954.376.5611 Ext. 103

 

 

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